Weixin, or Wechat has gained its popularity among Chinese mobile users. Is its public platform in China as valuable as Facebook Page to marketers in oversea markets? Let’s find out a quick survey from iResearch.
Weixin subscribers has exceeded 300 million with more than 30,000 verified accounts, in which the corporate account accounted for 70%.
According to iResearch, about 42.5% of the platform users occasionally use the platform, and the users who often use it only account for 24.1%.
Users dissatisfaction on Weixin Public Platform are mainly about poor user experience, the lack of useful information and lack of interesting content.
Tencent’s Weixin platform is not mature yet for marketers though combined with creativity, it could be useful. Our recommendation is, don’t spend too much time on Weixin yet.