Conversations in social media contain valuable information and data for marketers; as there are many tools, free and paid in the market, we will share a quick tip on how you can check brand conversation on China’s major micro-blogging platforms using Baidu search.
It’s actually quite straightforward; in simply three steps:
- Enter this URL into your browser address bar: http://www.baidu.com/s?rtt=2&tn=baiduwb&wd=BRAND
- Replace “BRAND” in the URL with your brand name
- Hit “Enter” to see micro-blogging search results on all major platforms (Sina Weibo, Tencent Weibo, Netease Weibo and Sohu Weibo).