On August 8 this year, Carrefour's WeChat user penetration grew by 28% from a year ago. Over 55% of Carrefour customers in South China used WeChat Pay. Much effort had been put on integrating WeChat Pay and smart retail together to make customers into the habit of shopping with WeChat Mini-Programs in Carrefour supermarkets.
Collaborated with several big retailers like Carrefour, WeChat Pay announced an update on its "8.8 Smart Life Day". Users could get coupons from every payment transaction from August 1st, which can be redeemed on August 8.
On that very day, the number of customers went to Carrefour increased by 29%, the redemption of WeChat Mini-Programs coupons reached as high as 35%, which has usually been in single figures within the industry.
In addition to coupons, it...
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