There were approximately 1.1 billion monthly active users of mobile internet as of June 2018. This reach has been kept stable at around one billion since November 2016, showing a sluggish growth of the mobile internet over the last two years.
Users were kind of excessively rely on the mobile internet since they spent roughly 5 hours per day to using mobile devices via mobile internet, which was equal to the sleep time of internet workers.
The instant messenger took over 30% of the 5 hours on mobile devices while short video apps saw a three-fold growth in time capturing, accounting for 8.8% of the total. Both instant messenger and online video suffered fewer shares as users had turned attention to more various apps to kill time.
The number of mobile apps totaled 4.06 million in China. However, for 76.2% of users, less than 35 apps would be enough to meet their need for social interaction, entertainment, e-commerce, and news, etc.
On average, users installed 43 apps in Q2 2018. While seeing from monthly behavior, they installed 3.8 apps per month and then uninstalled 3.3 out of that.
Top mobile Apps in China
WeChat topped the top 20 mobile apps ranking with 9.29 billion MAU in June 2018 by total monthly active users (MAUs), followed by QQ (6.79 bn), Alipay (5.66 bn), Mobile Taobao (5.52 bn), iQiyi (5.27 bn), and Tencent Video (5.03 bn).
Ranked by MAU CAGR (compound annual growth rate), Weishi and Identity V took the top two spots with a CAGR of 161.4% and 127.6, respectively.
Tik Tok, 58.com, and Wuta Camera saw the highest DAU CAGR of 29.7%, 13.9%, and 13.5%, respectively.
Ranking by penetration rates, WeChat (86%) was the top, followed closely by QQ (70.1%). Mobile Taobao (51.8%) and Alipay (51.7%) took the third and fourth places respectively.
In June 2018, the penetration rate of Tencent File Manager saw an explosive growth of 2234.5%, 22-times higher than a quarter ago. Influenced by World Cup, Tiantian Zhongcaipiao, CCTV App, and Migu Video all had doubled penetration growth of 177.1%, 104.6%, and 101.5% compared with last quarter, respectively.
Related CIW Dossier: Mobile Apps