Supermarkets start to gain popularity among the young population in China. The future supermarket becomes young people’s third social space.
7FRESH is positioned as Jingdong Group (JD.com)'s online and offline integrated fresh food supermarket, in which the fresh food accounts for more than 70% of the products. Jingdong selects supermarket products based on consumer data. Consumers can order online, and the order will be delivered as fast as 28 minutes for consumers in the area within 3 kilometers.
For the selection of supermarket categories, 7FRESH relies on Jingdong big data management system such as consumers’ personas, smart replenishment system, and etc.
By using consumers’ personas data, the system identifies consumers’ preferences and helps the store in selecting products and managing the inventory. This ensures the young people find what they like in the store. If they are unable to come to the supermarket after work, they can order using the mobile app and the ord...
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