Amazon’s brand value has risen 42% to US$150.8 billion, retaining top billing as the world’s most valuable retail brand according to a Brand Finance report, while other e-commerce brands are in strong growth, such as Alibaba (up 58% to US$54.9 billion) and JD.com (up 47% to US$19.6 billion) as well as Germany’s Zalando (up 40% to US$3.8 billion).
Brand Value Change 2017-2018
Alibaba is this year’s fastest-growing retail brand, who plans to invest US$15.2 billion towards its global logistics chain expansion according to Brand Finance, an independent branded business valuation and strategy consultancy based in UK.
Jingdong (JD.com) got into the world’s top 10 most valuable retail brands for the first time, driven by its advancements in retail technology and plans to market its developments to third parties around the world, effectively creating a Retail-as-a-Service (RaaS) offering.
Top 10 Retail Brands in the World in 2018
The total value of the top retail brands from China, Alibaba (3), JD.com (7), and Suning (30), accounts for 12.7% of all 50 top brands, following that of the U.S. (66%).