AliExpress, Alibaba’s cross-border online retail platform, reached an accumulated 150 million overseas buyers, with a 50 million newly added users since April 2017. Meanwhile, its monthly visits exceed 200 million on the site worldwide.
Benefited from the Belt and Road Initiative, AliExpress is gaining popularity in the emerging markets like the Middle East and Eastern Europe. At its “8.28 Promotion” on August 28, AliExpress saw rising growth in Saudi Arabia, UAE, and Spain, etc. Especially for the Middle East, the transactions grew as much as 252%.
Rising Social E-Commerce
Soon later, a new strategic partnership was established among RDIF, Mail.Ru, MegaFon, and Alibaba on September 11, who are forming a joint venture AliExpress Russia.
Notably, Mail.Ru is the biggest social networks in Russia with 100 million Russian users. The two leading social networks VK and OK are all its subordinate platforms. The whole AliExpress business will be further integrated with social networking in Russia.
It never occurred to AliExpress that the Middle East should embrace so many possibilities, especially after the AliExpress Direct, a new oil plan for the Middle East initiated, parcels can be delivered to the Middle East at fastest in 7 days. Meanwhile, AliExpress enhanced its cooperation with local social networking and KOLs in Saudi Arabia and UAE.
AliExpress has developed social marketing plans in the emerging markets like the Middle East, Poland, and France since last year. Collaborated with overseas web celebrities through AliExpress, some shops have already achieved explosive growth in transactions.
This year’s Double 11 gala will last for 48 hours to be truly global. Stated at midnight on November 10, 2018, in Sydney, promotional activities will be held in correspondent countries. Moreover, AliExpress sets to team up with global web celebrities to help global consumers select goods of high quality.