The monthly active users of short video apps in China exceeded 500 million in June 2018, an increase of 45.6% year-on-year.
Tik Tok saw its monthly active users exceeded 200 million, closely behind that of Kwai (231.09 million). Weishi showed a great potential with monthly active users growing by 266 times from 161 thousand to 4.31 million.
When it comes to penetration rate, Tik Tok overtook Kwai to get the first spot with a penetration rate of 29.8% and an increase of 80.2% quarter-on-quarter. The other Toutiao-affiliated Houshan and Xigua Video only had a penetration rate of 13.9% and 12.8%, respectively.
Regarding the average daily active users, Tik Tok surpassed Kwai once again with an average of 103.2 million daily active users compared with Kwai's 93.7 millio...
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