Over 20% of Chinese bought through Haitao (buying overseas) once a week in H1 2018, increased by 8.5% from last year.
Over 40% of Chinese buying through Haitao in order to try popular overseas products. Highly cost-effective and wide varieties were also the main driving forces.
41.1% of Haitao buyers tended to buy products originated in Japan.
In terms of brand loyalty, 56.9% of Haitao buyers stuck to their frequently bought brands while 37.7% prefer trying new brands.
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