China's online video market remains dominated by iQiyi, Tencent Video, and Youku. Short Video apps presented far stronger growth momentum in monthly active users than live streaming mobile apps in China's Q2 mobile apps market.
In June 2018, users totally spent 726.7 billion minutes in using short video apps, 4.7 times higher than 127.2 billion minutes in June 2017.
Tencent Video and iQiyi continued to lead the online video market with a penetration of 46.1% and 43.6%, respectively. But they both saw average DAU slid down to 109.7 million and 86.3 million, respectively. Youku ranked third with a penetration of 30.3% and average DAU of 39.6 million.
As for short video apps, Tik Tok overtook Kwai to be No.1 in June 2018, with penetration growing at 80.1% and average DAU exceeding 100 million. While Kwar experienced fell in both penetration growth (-3.2%) and average DAU (93.7 million).
In June 2018, Tik Tok had 210.46 million MAU, a little higher ...
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