Within the online travel market, Ctrip and Qunar were the two biggest players while Fliggy was a distant third. In June 2018, Ctrip had 10.94 million DAU, with penetration rate at 16.1%. While both Qunar (9.22 million) and Alibaba-affiliated Fliggy (2.21 million) saw declines in DAU.
WeChat Mini-Programs might be the next opportunity for some small player to reshape the online travel market. Tongcheng Tourism obtained 107 million MAU utilizing the WeChat channel.
Log in or subscribe here to read the full content.