In China, the flower e-commerce has been a 12.41 billion yuan (US$1.79 bn) market in 2017, approximately 10 times larger than it was in 2013. With the development of consumption habits and the improvement of cold chain logistics, this market is blossoming.
Previously, it occurred to people only when there were festivals or big events. And then some would buy it to improve sentiment. Today, capturing a little happiness has become a popular lifestyle. More and more people like to buy flowers to decorate their houses. They are developing a habit of creating high-quality life and enjoying it.
Over 70% of cut flowers are from Yunnan. While 85.6% of consumers bought fresh flowers in the offline flower market. there are 66.7% consumers bought flowers from online e-commerce platforms...
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