Sales of China's fast-moving consumer goods grew by 6.3% year-on-year in Q3 2018. E-commerce saw sales growing by 43.6% in Q3 2018, accounting for 10.6% of the total FMCG market. Taobao and Tmall together was well ahead of JD and YHD. 19.4% of shoppers purchased FMCG from Alibaba platforms in the past 12 weeks. Sun Art Group maintained its leading position in modern trade but did not see any share growth.
Sales of China's fast-moving consumer goods grew by 6.3% year-on-year in Q3 2018, the second fastest expansion since 2017, according to Kantar Worldpanel. On the one hand, consumers continued to buy premium goods at higher prices. On the other hand, major retailers began to see the early payoff from their investment in omnichannel strategy.
Price was the biggest driver of th...
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