Millennial foodies in China are all familiar with "Cat's Kitchen" (日食记). It is a popular food vlog that now has over 35 million subscribers with an average of 20 million views per episode. It first became popular following its hit video "Christmas Gingerbread Man" 5 years ago. Thanks to a rich storyline that focuses on more than just food, the man (Jiang) and his cat (Cookie) have become cultural icons symbolizing an ideal lifestyle.
You can watch this video to get a taste of Cat's Kitchen:
The first physical "Cat's Kitchen" location officially opens to customers in early November last year. The 380㎡ storefront is divided into 4 sections:
A drinks bar that can be used to craft artisan coffees and other beverages based on the show;
A noodle spot based on the show’s "La...
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