WeChat Mini-Programs, light mobile apps running on top of WeChat, has attracted over 1.5 million developers with a total number of over 1 million mini-programs covering over 200 categories, according to Pony Ma, CEO of Tencent at World’s Internet Conference in Wuzhen.
WeChat Mini-Programs saw about 200 million daily active users. See the 3 trends of Mini-Programs.
WeChat Mini-Programs are not only useful for China internet users but also valuable to companies. It has shown its value in the following three areas: enhancing marketing through precise user targeting, initiation and opening of apps, and connecting with the offline through smart devices and user scenarios.
Mini-programs has become a key part of WeChat ecosystem.
81% of WeChat Mini-Programs users have played Mini-Games. It is going to San Francisco on November 12 to hold the first-ever WeChat Mini Game Developer Conference.
Since the launch of WeChat Mini Games in December 2017, it has become a key platform for WeChat while attracting widespread attention and participation from developers. With WeChat’s immense user base to draw upon, WeChat Mini Games has helped developers achieve considerable commercial returns through in-game item purchases and advertising. However, the WeChat Mini Games platform has really just begun – there remains a huge amount of potential and room for growth.
Continue to read: WeChat Mini-Programs: top categories and referring sources 2018