China shipped 102.7 million units smartphones in Q3 2018, a decline of 10.2% year-on-year. The top 5 vendors took over four-fifths of the market, Huawei’s the biggest player. Apple’s shipments dropped by 12.9% while still ranked second in terms of sales value.
China’s smartphone market shipped 102.7 million units in Q3 2018, a decline of 10.2% year-on-year. 3 out of the top 5 leading smartphone vendors saw negative growth in shipment. By comparison, both Huawei and Vivo continued a rather high growth of 13.4% and 18.5% year-on-year, respectively.
Huawei (including Honor) took the lead with a total sales volume of 30.72 million units, followed by Vivo (20.62 million units) and Oppo (20.58 million units).
In terms of sales volume, Huawei (including Honor) took the largest share of 28.6% in this market. Vivo and Oppo had almost equal shares of over 19.0% in Q3 2018. Xiaomi and Apple ranked fourth and fifth with a share of 11.7% and 9.8%, respectively. The sum of the top 5 vendors’ sale volume was 88.4% of the market, leaving less than 12% for smaller players.
Huawei (including Honor) took the spot first by generating 60.8 billion yuan (US$8.75 bn) in sales, more than threefold that of Xiaomi (18.4 billion yuan (US$2.65 bn)). Apple was the closest follower with a sales value of 57.7 billion yuan (US$8.31 bn). Oppo and Vivo were roughly the same.
Find out the China smartphone users profile of top 5 brands Q3 2018 here including the smartphone vendor market share overview.