Chinese cross-border e-commerce players took advantage of Black Friday to launch a big promotion for imported goods.
To some extent, Black Friday is more distinct in theme for cross-border e-commerce than Double 11. Sales of many direct delivery products were more than doubled on JD.com.
NetEase Kaola saw sales exceeding the entire sales of last year’s Black Friday in the first 10 hours. The conversion rate reached as high as 85% in the first half hour on Ymatou. Chinese shoppers are shifting attention from luxury products to fast-moving products.
Sales of Swarovski’s Duo Evil Eye surged 25 times on JD.com
Sales of many direct delivery products were more than doubled on JD.com. For example, sales of health products, computer office suppliers, and skin care products were 2.6 ti...
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