WeChat (1,079.65 million units), QQ (669.8 million units), and Tencent Video (558.83 million units) were the top three platforms for delivering news feed ads in terms of monthly active devices. Qutoutiao, Sina Sports, and Hilamaya FM grew fastest.
When it comes to the ranking of top mobile news feed ads platforms, Tencent’s WeChat, QQ, and Tencent Video took the first three spots with monthly active devices of 1,079.65 million units, 669.8 million units, and 558.83 million units, respectively.
Qutoutiao, Sina Sports, and Hilamaya FM saw the fastest growth in monthly active devices.
By comparison, UC Toutiao, Youbaobao, and Dongchedi suffered the biggest decline.
83.24% of Sina Sports users were male, compared with 81.16% of Dongchedi (auto information app) and...
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