China's local brands accounted for 98% of the domestic market in 2017, with a 7.7% increase in sales value. 67% of local insurgents grew at least two times faster than their category average. These local insurgents typically sell their products for above-average prices.
22% of makeup brands in 2013 were no longer in the market or had a negligible market presence four years later. Roughly 80% of growth in sales value resulted from volume growth and 20% from price growth.
Log in or subscribe here to read the full content.