Market penetration of online video reached 80.4%, a 5.8% increase year-on-year. While the average daily active users decreased to 210 million. Both Tencent Video (116 million) and Tik Tok (118.7 million) saw the average daily active users of over 100 million in September 2018.
Tencent Video, iQiyi, and Youku took the top three places with a penetration rate of 48%, 44.6%, and 30.8%, respectively. MangoTV had the highest growth of 8.9% in penetration rate.
The average daily active users of Tencent Video exceeded 100 million. iQiyi (85.6 million), Youku (37.5 million), and Bilibili (17.9 million) took the next three position with a much-narrowed user reach.
Market penetration of short video grew by 52.8% year-on-year to 65.1%. The average daily active users reached 295 ...
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