It is becoming trendy and vital for brands to make products debut on Alibaba's B2C e-commerce platform Tmall. Tmall also makes great efforts to help brands speed up the average product incubation cycles from 18 months to 9 months.
Tmall announced to input 100 million yuan worth of resources to provide a series of services and supports concerning impressions, supply chain, research and development, and cross-functional collaboration for new products. It aims to incubate 100 products with each generating over 100 million yuan (US$14.78 million) in GMV in 2019, according to data from Tmall's New Products Consumption Festival.
75 million Tmall users turned out to be new products-craving ones, on average, each of them placed 17.3 orders for new products every year. More specifically, ...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time