The roughly 3-year-old NetEast Yanxuan co-branded with Watsons to form a sub-brand as a brick-and-mortar retail store featured with life aesthetics. It launched in Pazhou Poly Plaza, Guangzhou on January 19, 2019.
Yanxuan, one of NetEase's e-commerce platform, focuses on select daily living products since 2016. It's the first on the original design manufacturer (ODM) model.
In a black & white minimalist style, the 250 square feet store showcases an array of products ranging from Watsons' cosmetics and personal care to Yanxuan's daily necessity, bedding products, and smart home, etc.
Credit: NetEase News
For the in-store layout, besides Watsons' shelf display for some products, there is an exclusive experience zone with similar scenarios at home, in which products such ...
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