The roughly 3-year-old NetEast Yanxuan co-branded with Watsons to form a sub-brand as a brick-and-mortar retail store featured with life aesthetics. It launched in Pazhou Poly Plaza, Guangzhou on January 19, 2019.
Yanxuan, one of NetEase's e-commerce platform, focuses on select daily living products since 2016. It's the first on the original design manufacturer (ODM) model.
In a black & white minimalist style, the 250 square feet store showcases an array of products ranging from W...
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