China's full media advertising spending grew by 2.9% year-on-year in 2018. The top 20 advertisers represented by Coca-Cola Company combined accounted for 19.1% of overall expenditure on full media advertising.
The full media advertising in China saw spending growth fall at a steady level of 2.9% at the end of 2018, which was as high as 14.6% in Q1.
All of the top 5 industries buying full media advertising cut their spendings in 2018 except for commercial and services industry that increase its spending by 1.0% as compared with a decrease of 6.3% in 2017.
Sorted by industries, communication mainly delivered ads for internet services (websites), smartphone, and telecommunications operator on broadcast, traditional outdoors, and social circle media. In 2018, it spent 6.1% m...
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