Spending on traditional advertising dropped by 1.5%. Spending on broadcast advertising increased by 5.9% year-on-year while the length of ads continued to be decreased by 5.1% year-on-year. Nine of the top 10 magazine advertising buyers were international luxury brands.
Spending on traditional advertising dropped by 1.5%, weighted down by TV, newspaper, magazine, and traditional outdoors advertising that have been losing its power day by day. Notably, broadcast became the major driving force with year-on-year growth of 5.9%.
TV advertising spending down by 0.3%
TV advertising saw both spending and length of ads reduced by 0.3% and 8.1%, respectively. Of TV media, both the Central TV Station (CCTV) and provincial level channels had higher spending than last year while theatre med...
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