Every two out of five smartphone users in China were using Huawei or iPhone during the fourth quarter of 2018. Smartphones under the price of 3,000 yuan represented 81.3% of the total sales volume. Brand loyalty was the highest on iPhone with 64.5% of users upgrade to a new iPhone. Huawei scored 40.3% in brand loyalty.
Retention rates of both Huawei and iPhone exceeded 20% at the end of 2018, meaning every two out of five smartphone users in China were using Huawei or iPhone.
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