In China, 71.7% of mobile devices had shopping apps installed. Mobile Taobao has the highest install penetration of 52.5%. The 7-day user retention of new users is 77.3% for Pinduoduo, 75.2% for Mogujie, and 75% for Tmall. Online shopping consumption accounts for 21.9% of total household expenditure.
Mobile Shopping Market Overview
The number of users who shop online using shopping apps installed on their mobile devices grew by 207 million to 783 million in the past year ended November 2...
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