The live streaming was cooling down in China as the market penetration of mobile apps sliding to 18.7%. Momo, Douyu, and Huya held the lead and together accounted for over 85% of the total average DAUs in December 2018.
Market penetration of live streaming is still very low as compared with other entertainment apps. It was 18.7% in December 201, a slight decline from 19.3% a year ago. The average DAUs was 35.6 million, which was 37 million in the prior year period.
Momo topped the ranking with a penetration rate of 5.4%. Douyu and Huya took the next two places with a penetration rate of 4% and 3.6%, respectively. Penguin Esports experienced the highest increase of 2.3% in penetration. Only three of the top three saw penetration growth.
The average DAUs of Momo decr...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time