Digital reading has grown by 26% year-on-year to a market with over 460 million monthly unique devices as of December 2018. The two most popular ebook readers iReader and QQ Reader each have advantages in certain areas.
With 463 million monthly unique devices, digital reading has steadily grown to be a big market in China. The market penetration increased to 34.3%, greatly profited from the enhanced protection for IP and successful copyright operations of some popular IPs.
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