Monthly unique devices of online travel platforms dropped to 199 million last December, which reached as high as 216 million last October. Most users who are used to install one app only chose to compare information and prices on different apps during peak travel season.
Market penetration of online travel platforms was 14.7% with 199 million units monthly unique devices in December 2018.
Seeing from penetration, the peak travel season falls on holidays, such as the Spring Festival...
Log in or subscribe here to read the full content.