China is to see internet advertising market exceed over US$90 billion by 2019, over 80% of which is from mobile advertising. The US$36.02 billion native advertising market accounted for nearly 50% of the total in 2018.
Advertising has consolidated its position as an important source of revenue for internet businesses. This market is expected to generate 627.34 billion yuan (US$93.38 billion) in revenues by 2019, an increase of 27.7% year-on-year.
Mobile advertising has outpaced...
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