Tmall Innovation Center is able to design and incubate products more precisely and efficiently based on data from 600 million consumers. It has successfully incubated over 300 new products covering more than 600 premium brands and also shortens the R&D cycle to 6 months.
China's internet giants are moving actively to offline. Alibaba, Tencent, and JD all invest heavily in offline retailers, mainly focusing on the top 100 chain retailers.
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