The higher educated Chinese are the least likely to be attracted by incentivized sharing. Nearly 90% of users with middle school or lower education spent less than 40% of the monthly expenditure online. Over 50% of the 40 to 49-year-olds choose to buy home appliances and digital equipment online.
A comparison of online shopping behavior
Taobao, Tmall, and JD have the broadest user reach than other e-commerce platforms in China. Nevertheless, Pinduoduo is the only platform with more low...
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