There are five trends of China's post-90s and post-95s consumers' consumption on Tmall Global. They care very much about their appearances and spend a lot on skincare; they expect tasty health supplement; and, they like overseas street fashion, smart home, pet companion.
They couldn't care less about facial skincare
Post-90s and post-95s consumers are willing to pay more for facial skincare in order to improve self-image.
The top 3 products are the facial mask, facial care suite, and facial essence. Though paper mask still takes the largest market share, rinse-off clarifying mask in the form of the cream pack or gelatinous is capturing shares quickly as it's easier and more convenient to use.
Besides moisturizer, most young consumers like to take essences to prevent skin agin...
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