Many Chinese consumers have the impression that most users of Pinduoduo are housewives, middle-aged, or elderly people who live in third-tier or fourth-tier cities. They are highly consistent with users of Kuaishou and have extraordinary sensitivity to low price. They are more willing to ask people for help bargaining in WeChat group in order to save a few money.
But in the real world, the situation is more complicated than the general view.
On 7th of May, Aurora big data released "2019 Q1 mobile internet industry data research report", showing that by the end of the first quarter of 2019, 44.2% of the new users of Pinduoduo, the new e-commerce platform, come from the tier-1 and tier-2 cities. The amount of user has continuously grown since then.
According to a report relea...
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