Chinese social e-commerce companies have been growing at a compound annual growth rate of 100.6%. Their penetration rate has increased to 11.9%. 80% of internet shoppers are using social e-commerce channels. The penetration rate of group shopping consumers has reached the highest at 57%.
Compared with the traditional model, the essence of social e-commerce is to leverage the role of individuals in the sales process. Through the decentralization of customers and services, it has better ad...
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