In 2020, the smart speaker market in China sold 36.76 million units, a year-on-year decrease of 8.6%; among them, smart speakers with screens accounted for 35.5% and sales increased by 31.0%, according to data from IDC. Baidu leads the smart speakers (with screens) market, followed by Alibaba and Xiaomi.
The overall market share this time is mainly affected by the epidemic, channel adjustments, and limited application scenarios.
In 2020, the competitive landscape of China's smart speaker market still maintains a tri-power competition, with sales accounting for more than 95% of the market share. Among them, the competition between Alibaba's Tmall Genie and Baidu's Xiaodu smart speakers is particularly fierce.
From the perspective of sales in 2020, Alibaba's Tmall Genie ranked first. In the fourth quarter of 2020, the cooperation between Baidu and Pinduoduo won the sales champion in that quarter.
In the smart speaker market with screens, Baidu maintained its lead with a m...
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