A photo plays a great role in an online shop. And a good one can make a positive impact on promotion. Here are 9 tips on how to create wonderful photos help promote your online shop.
- Create corporate culture, let photos be memorable
On Taobao.com, many big retailers have established their own unique culture. By setting the style of photos, they embody all aspects of the product and brand story in the photos, and make the photos memorable.
- Be differentiated
If the style has no market differentiation, there will be no unique corporate culture. Once competitors start a price war, it will be in an embarrassing situation. With the differentiated features, the clothing photos will stand out in the market, and have their own marketing advantages.
- Meet the aesthetic needs of consumers
The high-price products’ corresponding customer is “high spending groups.” Usually, most of the “high spending groups” can accept phones with relatively big difference from real life scenes. For example, some dreamy, romantic, concept, fashion and avant-garde style. The “groups with low spending power” can only accept photos that are close to the daily life, for example, the street shooting, life, travel, affinity, or just simply with a smile.
- Pictures with continuity
Pictures need to be continuous, every new image should be created upon the former one. Then the picture style will be kept in customers’ mind, forming the store’s own unique culture. However, the corporation culture should not be changed casually, otherwise you will lose a large number of customers.
- The association with other pictures
Pay more attention to the correlation with other pictures. Besides, increase product categories to meet more consumer groups’ demands to increase revenue.
- Show off your pictures
Get a professional photographer to prepare the perfect light and scene, and select a good model with performance talents (it can be your own employees). Let your models take a good picture of themselves. The models’ face could be obscured, which will give consumers a great imagination, making it easy for them to think of themselves.
- Pictures with feature introduction
Once product features are introduced, pictures will become more persuasive. For example, a sportswear, the introduction should show the breath ability, sweat resistance and wear resistance etc.
- Production flow chart
The material and production processes should be embodied in the picture. Product image should focus on the complexity of the production, especially the handmade part, when they are vividly displayed, the product value will be shown totally.
- Picture combined with text
Simply using text in the pictures to indicate the product’s features, you can make customers impressed. Remember, content pages cannot only include a few boring pictures, it will look like amateurs, and consumers will reject transactions with non-professional sellers subconsciously.