China has the largest group of Generation Z (Gen Z) in the world with a population of 149 million. Gen Z is between 15 and 23-year-old and will account for 40% of consumption power in 2020.
China's Gen-Z has an average monthly income of 3,501 yuan (US$493), among which the studying group (19-23 years old) has multiple sources of income. Their top interests are video, social networking, music, online shopping, and gaming.
They spend an average of 56.2 minutes daily on social net...
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