Xiaohongshu's original product form in mid-2013 was "US Shopping Guide", which was in PDF format. Xiaohongshu entered the market from the angle of overseas shopping and successfully captured a group of urban young women who are pursuing an exquisite lifestyle.
Alternatively, you can read the eBook: Xiaohongshu Growth & Product Strategies
All the good products in the world
In 2013, overseas shopping had already become a trend, with nearly 100 million Chinese starting to travel abroad. X...
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