The estimated growth rate of advertising spending in China in 2020 is 3.9%, higher than 3% in 2019, according to the revised forecast from Dentsu Aegis Network (DAN).
Tencent displaces Baidu and becomes the second largest publisher by total net digital ad spending with an increase of 15.5% YoY. And. Alibaba will remain on top, but with lowered growth OF 6.5% (down from eMarketer's pre-pandemic estimate of 19.3%).
eMarketer forecasts that Baidu's net ad revenues this year will drop to t...
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