The estimated growth rate of advertising spending in China in 2020 is 3.9%, higher than 3% in 2019, according to the revised forecast from Dentsu Aegis Network (DAN).
DAN revised 2020's forecast from 6.9%. In particular, outdoor advertising spending is facing a difficult year, coupled with the impact of coronavirus pandemic, which is expected to decline by 6%.
Digital ad spends growth by channel 2019-2021
In China, mobile is still the driving force for growth, which will grow by 17.6% t...
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