The user penetration rate of China pan-entertainment market (97%) is almost saturated, but the user stickiness is still further improving, among which the growth of short video industry is the most prominent.
This market briefing covers multiple sectors including online video, short video, music, podcast, live streaming, and gaming.
Compared with mobile gaming and digital reading, short video, online video, and mobile music have higher mobile user penetrations of 75.2%, 75.1%, and 62.7% respectively.
The unique device of China online entertainment market by segments
The number of online gaming users grew to 518 million in 2020, accounting for 52.4% of total internet users. Mobile gaming users grew to over 516 million.
China has over 658 million online music users in...
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