The user penetration rate of China pan-entertainment market (97%) is almost saturated, but the user stickiness is still further improving, among which the growth of short video industry is the most prominent.
This market briefing covers multiple sectors including online video, short video, music, podcast, live streaming, and gaming.
Compared with mobile gaming and digital reading, short video, online video, and mobile music have higher mobile user penetrations of 75.2%, 75.1%, and 62.7% re...
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