In 2022, the sales volume of China's smart wristwear device market was 44.55 million units, down 13.0% year on year, according to data from IDC. Affected by weak demand and limited product iteration, the sales of wristwear market are facing challenges.
Adult smartwatch market
In 2022, the market sales of adult smartwatches reached 17.18 million, up 0.6% year on year; However, its shipment volume decreased by 7.6% year on year, and the trend of shipment and sales data formed a specific contrast, mainly because the adult watch market was dominated by channel inventory digestion in the past year.
Under the circumstance of a shrinking consumption environment, on the one hand, the channel strategy of manufacturers tends to be stable; on the other hand, the channel also tends to be cautious. On the other hand, in 2022, the optimization of channel inventory will become the main keynote and lay a particular foundation for the healthy and sustainable growth of the market in the future.
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