With over 490 million users, China's podcast market grew by over 55% YoY to 17.58 billion in 2019. Podcast in China is estimated to exceed 27 billion yuan (US$3.95 bn) in 2020 and double by 2020.
The number of podcast users grew by over 30% to 490 million in 2019.
On average, a podcast user spends 202.3 yuan (about US$30) per year on podcast in 2019. Over 12% spent over 500 yuan on podcasts.
Monetary rewards from users are a unique way in China's podcast market where podcasters make extra income. Nice voice, interesting content, and being professional are the top 3 contributing factors for the rewards.
A podcaster receives an average of 777.4 yuan from the monetary rewards by listeners.
History, Xiangsheng, Tuokouxiu (talk show), Culture, and Pingshu are the top five types of popular podcast content in China.
Live podcasting is also popular among certain audiences in China; and, the corresponding popular types are music, talk show, emotions, g...
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