As of October 2020, China pet-related influencers have a total reach of 530 million users, with 54.8% of males, 54.2% under the age of 30, and more than 60% users in the third, fourth and fifth-tier cities, according to data from QuestMobile.
China Pet Market Active Online Users by Age Group
China Pet Market Active Online Users by City Tiers
They have a higher willingness for online consumption and higher online consumption capacity, compared with the overall China internet users.
This group of online users' top interest are social networking, videos, and online shopping.
Their favorite shopping apps are Taobao, Pinduoduo, and JD.
Cat food attracts the most interest from these users, followed by Dog Food, Pet Utility, and Pet Healthcare.
The top social...
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