With a series of internal adjustments in 2019 and re-positioning, Yanxuan, an e-commerce platform incubated by Internet company NetEase, is gradually becoming a "new middle-class favorite lifestyle brand.".
Netease Yanxuan, as a new consumer brand, has completely lost its ODM burden and has made continuous breakthroughs in commodity design and sales.
Huluwa beauty products on Yanxuan
At present, more than 60% of Netease Yanxuan's products are original designs, and the Christmas Xingyuan...
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