In Q2 2022, China’s Quora Zhihu’s user base discontinued its growth, with average MAUs increasing by 12.3% year-over-year to 105.9 million. The average MAUs for the year 2021 was 95.9 million.
Zhihu’s average monthly paying members reached 8.5 million in Q2 2022, representing a growth of 78.3% YoY.
The average monthly paying members for 2021 was 5.1 million, representing a growth of 114.8% from 2020.
Its total revenues were RMB836.0 million (US$124.8 million) in the second quarter of 2022, representing a growth of 31.0% over the second quarter of 2021. The increase was driven by the expansion of Zhihu user base and the increase of its average revenue per MAU.
- Advertising revenue was RMB237.6 million (US$35.5 million)
- Paid membership revenue was RMB271.2 million (US$40.5 million)
- Content-commerce solutions revenue was RMB240.5 million (US$35.9 million)
- Vocational Training revenue was RMB46.1 million (US$6.9 million)
Zhihu’s gross profit was RMB399.6 million (US$59.7 million) in the second quarter of 2022, compared with RMB376.6 million in the same period of 2021.
Net loss was RMB487.0 million (US$72.7 million) in the second quarter of 2022, compared with RMB321.1 million in the same period of 2021.
As of June 30, 2022, Zhihu had cash and cash equivalents, term deposits, restricted cash and short-term investments of RMB7.0 billion (US$1.0 billion), compared with RMB7.4 billion as of December 31, 2021.
Zhihu just became a public company listed on the New York Stock exchange during the first quarter of 2021. Read its profile here.