As the number of Chinese outbound tourists increased, the outbound spending went up. The outbound spending in 2012 reached USD 102 billion.
In UK, Chinese tourists annually spent about 300 million British pounds (2.85 billion yuan). According to UK China Visa Alli estimation, UK loses about 1.2 billion British pounds (11.4 billion yuan) retail revenue per year for denying Chinese visa.
In 2012, Chinese tourists tended to buy luxury brands oversea, however, in 2013, Chinese mainly bought luxury brands in Hong Kong and Macao.
Richer people tended to buy luxury brands in oversea trips. 51% of Chinese tourists with over 100 million yuan asset bought luxury brands oversea.
Chinese tourists purchased perfume and cosmetics, leather products, watches and jewellery most. Ordinary consumers were most likely to buy perfume and cosmetics, leather products and clothing. Wealthy consumers bought watch and jewelry more.
Ordinary consumers bought luxury brands overseas mainly because they were cheaper. Wealthy consumers favored outbound luxury brands for their custome service and user experience.