Qihoo 360 secure browser, first released in September 2008, now is the biggest browser in China. According to CNZZ, 360 secure browser occupied 24.21% market share. It has 332 million monthly active users, and penetration rate hit 70%.
More and more people suffer from internet frauds as online shopping is booming in China. For example, criminals might sell a very cheap product online just to obtain user credit card information, or simply take away the money with or without sending the real products to consumers. Sometimes, they pretend to be costumer service of a big online store and get your payment information.
360 secure browser claims to be very good at identifying a phishing website and blocking Trojan horses. This function helped 360 secure browser win the majority of China browser market. In the beginning of 2013, Qihoo 360 launched a service targeting online shoppers. If the online shopper lost money and it’s due to the failure of 360 secure browser to protect shoppers from fraud, Qihoo guarantees an compensation of up to 72,000 yuan (USD 11,685 ). Up to now, the total number of illegal websites blocked by 360 secure browser reached 8.8 billion times.
How Qihoo 360 Dominated China Web Browser Market
Qihoo 360 gave away its authority product Qihoo Ani-virus software for free to build up a vast user base and expand into new areas like online gaming, online sohpping, directory listings, and the 360 Safe Browser.
Qihoo’s security software reminds users 360 browser is safer than IE every time IE had a security vulnerability. And, the next thing its security software asked its users to do is to set 360 Secure Browser as the default browser.
When a user tried to install another browser, the security suite would try to block; when the user allowed the installation, it would pop up a window asking users not to set it as default browser.
Its anti-virus software would show a lower security score when 360 Secure Browser is not installed. 360 Secure Browser was later bundled into its security software installation.
Qihoo also made it hardly possible for users to uninstall its browser. When some users managed to uninstall it, they were unable to access the Internet.
In 2011, Qihoo 360 provided one year free computer repair services via remote control. When Qihoo’s technicians repair, will they also install the 360 secure browser and set the homepage to hao.360.cn, which contributed a lot to its advertising revenue.
Monthly active users of Qihoo 360’s browsers were 330 million in June 2013, compared to 272 million in June 2012 according to its official unaudited financial report. User penetration of Qihoo 360’s browsers was 69% in June 2013, compared with 61% in June 2012.