According to iResearch, in June 2013, media players daily unique visitors reached 130 million in total. Baofeng was the top media player in China, with 29.86 million average daily unique visitors and 10% reach rate. Followed by QVOD and iTunes.
The average monthly effective usage time reached 1.81 billion hours in June 2013. Baofeng topped with 591 million hours, occupied 32.6% of total effective using time. Followed by Thunder Kankan, with 350 million hours. Baidu Player ranked the third, with 207 million hours.