Baidu joined with China Consumers’ Association and launched Baidu Netizens Interests Protection Plan. When Baidu log-in users click Baidu PPC and Baidu content network advertisements, they can get full refund of their total lost money from Baidu.
Baidu Netizens Interests Protection Plan is limited to users who satisfy all the requirements below at the same time:
- The user should have registered a Baidu account, and must be an individual
- The loss occurred when the user have already logged in to his or her Baidu account and clicks a Baidu PPC or Baidu content network ad
- The user clicks a link with Baidu PPC or Baidu content network promotion logo, and buy products or services on the website which leads to economic losses
For example, in Baidu search results, ads with Baidu PPC promotion are marked with logo, which is shown below.
Baidu content network ads have three features, which are:
1) with a white or grey Baidu logo
2) If you click on Baidu logo, you will be linked to Baidu content network official website: http://wangmeng.baidu.com/
3) If you put your mouse on an ad, you will see a url at the bottom of your browser, beginning with http://www.baidu.com/cpro. or http://cpro.baidu.com/cpro
- File your complaint in your Baidu account.
You need to fill in all the required documents to hand in the complaint to Baidu.
- Baidu Netizens Interests Protection Center would contact with you and the website, give its feedback within five working days. If Baidu Netizens Interests Protection Center couldn’t settle the complaint, the user could apply to People’s Meditation Committee or China Consumers’ Association for meditation. It is no longer limited to five working days.
- When the meditation comes out from Baidu Netizens Interests Protection Center or People’s Meditation Committee, or China Consumers’ Association, the user could get his or her compensate accordingly.
Baidu exposure is a platform for netizens to report phishing and other fraud websites. By September 2 2013, Baidu has settled 3,743 fraud cases which were reported by netizens, and blocked about 16 million fraud websites in total.
The picture above shows the number of exposure by netizens from July to August in 2013.